Get In Touch

5 Tips to improve local SEO

5 Tips to improve local SEO

We all know how important it is to improve your local SEO in order to attract more traffic on your site which will ultimately lead to more business. It becomes specifically important to improve local SEO if you have a business with physical stores (brick-mortar model) or the one that provides locality specific services. As we all know how broad is the scope of SEO hence sometimes it happens that we focus on other parts of SEO but ignore the basics of it. Here are some essentials tips and tricks to improve the local SEO which have been penned down based on the personal experience and information gathered through various blogs. This is an attempt to bring you the best of both the worlds i.e. Personal experience and suggestions made by experts

Some Facts that emphasize the importance of improving local SEO –

  • 95% smartphone users perform local search using their device
  • 61% of the above users make a call to the business and 59% visit the store/business

(As per the study done by Forbes)

5 Tips to improve local SEO

  1. Claim Your Business Listings

Claiming a listing online verifies that you’re the owner of a valid business and are authorized to maintain its presence on the web.  First, you need to verify your business. Either the business owner— or someone authorized can manage the business listing, This will help your business to appear in local search and Maps.

  1. Add Location Schema on website

It explains to search engines what your data means, not just what it says. This code helps search engines to give better and proper information to users. Websites that use Schema Markup will rank better in SERPs than companies with no markup websites. You can generate schema markup using this schema generator http://microdatagenerator.com/generator.html

  1. Improve NAP SEO Consistency

NAP stands for NAME, ADDRESS, and PHONE number. Your business’ NAP CONSISTENCY refers to the accuracy of all listings for your brand across the entire web. When you have consistent local citations and NAP, your business listing ranks well. Always updated and remove duplicate information. E.g. You may have moved to a new office. In this case, it’s important to make the necessary changes to keep your NAP information up-to-date on all the sites where you’re listed.

  1. Improve NAP SEO Consistency

NAP stands for NAME, ADDRESS, and PHONE number. Your business’ NAP CONSISTENCY refers to the accuracy of all listings for your brand across the entire web. When you have consistent local citations and NAP, your business listing ranks well. Always updated and remove duplicate information. E.g. You may have moved to a new office. In this case, it’s important to make the necessary changes to keep your NAP information up-to-date on all the sites where you’re listed.

  1. Create Local Content

Local content can be informative blog posts, infographics, videos, guides, or any type of content that targets an individual location.  Be sure to add local keywords to the text used to link back to your site from places like facebook, LinkedIn etc

  1. Use Social Media Platforms

There are now more than 3 billion people using social networks across the globe. Social media helps to increase brand awareness. If you have an engaging content/post for your brand on social media it will improve website traffic on your website. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.

 

 

 

No Comments

Sorry, the comment form is closed at this time.